Costa UK&I Broadcast
For several years, Costa UK&I opted to stage a large-scale daytime conference in early October to launch their Christmas campaign. This event was traditionally attended by Store Managers and Support Centre personnel but in an effort to invite Assistant Managers too it was agreed that a different approach was required.
Our solution was to invite over 4,000 Costa staff to 26 Odeon Screening Rooms across the UK to watch a live 90 minute broadcast anchored at the Costa Roastery in Lambeth. Using Skype TX, we were able to opt out to live links from senior Costa presenters in Cardiff, Edinburgh and Dunstable.